The THORZT STORY
The THORZT Story features four professional athletes who understand the requirements of a hard-working body and have combined their unique skillsets, experience and passion to deliver dehydration solutions in the workplace.
While you may not reach the heights of the athletes responsible for THORZT, you will benefit from the improved performance, recovery and wellbeing when hydrating with THORZT, a formula scientifically designed for Australian conditions.
Tim Bird, MD of Paramount Safety (manufacturers of THORZT) is also an elite Kayaker, holding the record for the WA Avon Decent, as well as representing Australia at the 2001 World Championships in Flatwater Kayaking.
Tim performed much of his training with long-time friends and Paramount colleagues, including ironman competitor Brad Rodgers and NZ International kayaker Owen Hughes who has competed in five World Championships and the 1996 Atlanta Olympics.
Hydration is integral to any endurance training programme and the three athletes found existing electrolyte drinks were not meeting their requirements, so they collaborated to produce an electrolyte formula designed for sustained hydration and muscle recovery.
While conducting market research in both sport and industry, it became apparent that workplace heat stress and hydration was a serious issue for OHS/HSE professionals.
Already being in the industry of manufacturing and distributing PPE to protect the outside of the body, it was a natural progression to also protect the inside of the body.
Sustained hydration, as required in sporting events, was being sought in the industrial workplace where dehydration was causing reduced efficiency and safety.
It made sense that the electrolyte formula they had developed to meet their training requirements could also help address heat stress and dehydration in the workplace.
After an arduous process of research and trials, the team arrived at the optimum formula and THORZT was born. Further scientific assessment by university physiologists resulted in glowing reviews due to THORZT’s low sugar content and the inclusion of essential amino acids. The brand was ready to hit the market.
Tim, Brad and Owen had hectic schedules running the day-to-day operations of Paramount Safety so they needed to find someone to tell Australian workplaces how THORZT could improve their heat stress management and hydration solutions. Enter David Rhodes, an Olympian (4th K2 1000m Athens), fellow paddling competitor and long-time friend.
David’s firsthand knowledge of heat stress and dehydration from his career as an athlete, combined with his communication skills made him the ideal candidate to spread the THORZT message.
David now advocates workplace hydration throughout Australia and New Zealand, sharing his heat stress and hydration experiences both as an Olympian and a ‘Weekend Warrior’.
“It’s not all about drinking electrolytes, they aren’t the silver bullet. It’s about knowledge and understanding where THORZT can play a role in your heat stress management and hydration solutions,” says David.
Through Tim’s foresight, Brad’s determination, Owen’s ambition and David’s voice, the THORZT brand is built on experience.